In addition to this nomination, Saba Tourism, in collaboration with Diamond PR, reported significant achievements in its Quarter 2 (Q2) results. During this period, Saba achieved over 13 million online impressions, reaching a national audience in the United States, with targeted efforts in Florida, Atlanta, and Virginia.
A notable highlight is that 50% of the media coverage achieved during Q2 featured in-depth articles on Saba. Among these, Forbes recognized Saba as the ‘Caribbean's Most Underrated Ecotourism Destination’, providing tips for visitors on where to stay. Additionally, MSN highlighted the unique 12-minute flight from St. Maarten that allows travelers to quickly island-hop, emphasizing Winair's special day trip rate, which garnered the largest audience reach of nearly 2.8 million. This is in addition to being featured in Lonely Planets social media platforms which has over 3.3 million followers.
Other successes included mentions in prominent publications such as City Lifestyle and Explore Florida & the Caribbean, further extending Saba’s reach to North American travelers.
Saba Tourism also launched several initiatives, including:
- Pitches for Saba Art Month
- Pitches aimed at soon-to-be newlyweds for bridal buyouts
- Highlights of Saba as one of the best scuba diving destinations
- Day trip promotions featuring Winair’s special fare from St. Maarten to Saba
Looking ahead, Diamond PR plans to enhance Saba’s visibility even further by inviting media and coordinating more press trips in Q3 and Q4, ensuring that Saba retains its spot as a charming and unique tourist destination.
